Post IX - ABC

A as in Academic Dress 
(science field)

B as in Blood Gas Control 
(patent)

C as in Chicha 
(Peruvian drink with amaranth seeds)

D as in Draconian

E as in Epitoge

F as in Finance

G as in Genio Navale

H as in Heraldry 
(Amaranth found in at least one grant of arms to a Bohemian knight in 1701)

I as in India 
(Amaranth is very present in indian culinary)

L as in Louis Vuitton

M as in Mount Olympus
(place that was believed to grow Amaranth in the Greek mythology)

N as in Nightwish

O as in Order of the Amaranth
(Masonic-affiliated organization for Master Masons and their Ladies founded in 1873)

P as in pre-Columbian Aztecs 
(people that had amaranth's grains very present in their diets)

Q as in Quilete (another name to the Amaranth plant)

R as in Reggio Calabria 
(it's the official color of the city)

S as in Scarlet Hair

T as in Taco Bell 

U as in Università di Bologna

V as in Velvet Flower 
(another name to the amaranth plant)

Z as in Zinc 
(one of the minerals in amaranth's seeds)

Post VIII - Idioms and Phrases

As said before, the pink color is often related to:

Happiness

Tickled pink - To be very pleased, thrilled or delighted about something;

Healthy 

In the pink of something - Meaning in very good health;

Delicacy 

Pinkie finger - the smallest finger on the human hand;

Feminine 

Pink collar - refers to a particular class of jobs once only filled by women;


But in popular sayings, it can also take on a bad connotation, such as in:

A pinko - a communist;

To get a pink slip - to be fired; 

Other

Pinking shears - scissors with serrated blades;

A pink elephant - term to describe hallucinations during intoxication.

Post VII - Cinema

The pink palette is usually associated to love, innocence, healthy, happy, content, romantic, charming, playfulness, soft, delicate, feminine. Therefor the shades of pink usually appear on romantic or romantic comedies movies being related to those characteristics. 

 American Beauty (1999)

Mean Girls (2004)

Her (2013) 

It does also appear in some movie posters: 

Due to the colors and flashing lights, this poster shows that the movie (the soundtrack and cinematography) will be influenced by the 80's.  The poster is simple and doesn't want to reveal much from the movie. It is dominated by a still image from the movie and a text in pink. The pink coloured text further enforces this idea of a romantic narrative which is typical in romantic 80s films such as Dirty Dancing. 

Other: 

Amaranth is a short sci-fi action movie from 2016, by Mark Schoonmaker, about a monoplegic teen, Seth Ott, and an emotionally disconnected drifter, J.J. who struggle to find a safe haven in a winter post-apocalyptic setting.

Post VI - Science

As it is very difficult (if not impossible) to find the presence of the color Amaranth in science, in this post I am going to explain how it's possible to see the shades of pink in objects. 

There was a very famous video in 2011 from MinutePhysics saying that the pink color does not exist because it doesn't have a particular frequency. Meaning : 

"Light is both particle and wave, and like other waves, moves at certain frequencies. The visible light we see zips in at about 400 million, million times per second depending on the color. Violet (at one end of the visible spectrum), is the fastest, while red (at the other end) takes its sweet time. The other colors in the spectrum, moving at their particular frequencies, are indigo, blue, green, yellow and orange. The color pink, not a part of this spectrum, does not have a particular frequency." - article The Pink Color Doesn't Exist? So Why Can We See It? , posted in November, 2013. 

There are two ways for the human eye to see the color pink and its variations:

Treating it like light: according to theoreticians of color from University of San Diego, USA, the pink is the absence of green. By that means, that the pink color results from the white color with all the green light removed. In this case, the pink is to the green the same thing the black it to the white: the absence. 

The ophthalmic explanation: at the back of our eyeballs there are millions of rods and cones. The rods are all the same and respond to light or its absence. On the other hand, the cones come in three types: red, green and blue-sensitives; that are activated due to the intensity of the colors that are reflected by the objects. The color reflected the most is the color our eyes see, the others are absorbed. When you look to a pink object, the red-sensitive cones are activated, together with some of the green and the blue (just enough for the brain to understand that this is the pink color).

So, to say that the pink color doesn't exist is wrong. We can say that the pink, as light, is an illusion created by our brains. 

Post V - Music

Here there's a selection of songs, bands and albums with Amaranth or Amaranthine.

 Amaranth - Nightwish

It is a song by Finnish symphonic/power metal band Nightwish, for their 2007 album Dark Passion Play.

Amarantine - Enya

Amarantine is the name of a 2005 album and single by Irish vocal artist Enya, and is mentioned in her song Flora's Secretwherein she sings: "Looking up through eyes of amaranthine."

Amaranthine - Faye Wong

Amaranthine - Crowbar

Amaranthus is the title of the 3th album of the Japanese band Momoiro Clover Z because of the flower.

The Amaranth - Draconian

The Swedish gothic/doom metal band Draconian has written a song entitled "The Amaranth".

Brazilian band called Amaranto. 

Amaranth is the title of a music CD by composer Robert Agis.

In the AFI song, "The Great Disappointment", Davey Havok sings: "I can remember. I searched for the amaranth. I'd shut my eyes to see."

In the Animal Collective song, "Cuckoo Cuckoo," Avey Tare sings: "I can't see the landscape. Please describe its amaranthine haze."

Post IV - Mythology

Greek Mythology

In Greek mythology, Amaranthus was a hunter of the island of Euboea. He was loved by the goddess Artemis and joined her in the hunt. But he insulted Poseidon as worthless, claiming the bounty of the hunt was superior to that of the sea. For this the god sent a giant wave which washed him into the sea and drowned him. Artemis then turned him into an amaranth-flower, her sacred plant.

As said before, the Amaranth flower represents immortality for the occidental. In the book "Natural History" from Plinio il Vecchio, the author considers the flower as long lasting: they are still alive for a long time after being picked and once they are wilted, they get back to life in contact with water. For this reason, the Greeks use this flower on the graves of dead to helped impart immortality to the soul and God's sanctuaries. 

Chinese Mythology

In the Chinese culture, the Amaranth is widely used for healing chemicals and treating illnesses, like infections.

Swiss Mythology

Early peasants appreciated the immortal meaning of the flower by making wreaths of amaranth for hanging over the doors in Ascension Day.   

Other

For the pre-Columbian Aztecs, the Amaranth was believed to give them supernatural powers so they incorporated it into their religious ceremonies. 

Step III - Color Codes

The following codes are for the Amaranth color depending on which color system is needed. 

RGB is the system used for computer screens and consists in the mix of red, green and blue pixels over a black background. To make each color, you have different values of each basis color. 

RGB (229;43;80)

Hex is a numerical hexadecimal system that represents the combination of RGB values. 

Hex #E52B50

CMYK is the system used for printing and consists in the mix of pigments of cyan, magenta, yellow and black over a white background. 

CMYK (0;81;65;10)

HSB is the system formed by the components hue, saturation and brightness.

HSB (348;81%;90%)

XYZ is a system that uses unreal color values, that meaning, values based on scientific studies not real colors. The Y represents the luminosity between 0 and 100; the X and Z are the color values. 

X: 34.6249, Y: 18.965, Z: 9.4251

Similar to Amaranth

Pantone is a system of solid inks colors. Amaranth is a 93% match with Pantone 710 C

Amaranth is a 94% match with "Feverish Pink" from Sherwin Williams® color paints.

Amaranth Purple is a representation of the color of purple amaranth flowers.

Amaranth deep purple is the tone of amaranth that is called "amaranth" in the 1930 book by Maerz and Paul A Dictionary of Color. 


Also found as "radical red" (bright amaranth pink) color formulated by Crayola in 1990.




http://rgb.to/hex/e52b50

Step II - Languages of the World

Arabo - قطيفة (qatifa)

Azeno - sumbağı

Bengalese - চির-অম্লান রক্তবর্ণ কল্পপুষ্পবিশেষ (Cira-amlāna raktabarṇa kalpapuṣpabiśēṣa)

Bielorusso - амарант (amarant)

Bosniaco - amarant

Cinese - 苋菜 (Xiàncài)

Creolo haitiano - amaranthe

Coreano - 아마란스 (amalanseu)

Ebraico - יַרבּוּז

Finlandese - lakastumaton kukka

Francese - amarante

Giapponese - アマランス (Amaransu)

Greco - αμάραντος (amárantos)

Gujarati - ગુલમખબલ (Gulamakhabala)

Hindi - अम्लान रंगीन पुष्प का पौध (amlaan rangeen pushp ka paudh)

Indonesiano - bayam

Kannada - ಅಮರನಾಥ್ (Amaranāth)

Kazako - гүлтәжі (gültäji)

Latino - Amaranthi

Lettone - amarants

Lituano - burnočio

Persiano - گل تاج خروس

Portoghese - Amaranto

Rumeno - nemuritoare

Swahili - mchicha

Tailandese - ดอกบานไม่รู้โรย (Dxk bānmị̀rū̂roy)

Turco - Mor boya

Ungherese - bársonyvirág

Vietnamita - dền

Step I - Meaning of the Color

The color Amaranth is a reddish-rose color with 81% saturation and 90% brightness. 

It gets its name because of the flower of the amaranth plant.  

The original spelling is amarant but the more common spelling is amaranth. The plant's name "Amaranth" comes from the greek ἀμάραντος (amárantos) meaning "not fading" The end of the word, ἄνθος (anthos), means "flower".

Also because of the flower and its Greek mythology, the color takes the meaning of immortality, everlasting. 

It goes by common names such as love-lies-bleeding, pendant amaranth, tassel flower, velvet flower, foxtail amaranth and quilete.

In India, where the seed may have originated, amaranth - known as "seed sent by God" or "King's seed" - has the names rahgira, mamdana and keerai.  

Amaranto

This blog was created for the course Storia Delle Cose - Anatomia e Antropologia Degli Oggetti during my Erasmus in Politecnico di Torino, year 2016/2017.

The color that was given to me was Amaranto and following the teacher's steps I will analyze some aspects of it.