Post X - Logo

The logo I chose to represent the color Amaranth is from a Victoria's Secret lingerie line directed to younger women, PINK. As said in previous posts, the shades of pink are usually used to represent delicacy and feminine. Victoria's Secret being a brand that sells underwear, sleepwear, accessories and other stuff for women, both the shop and the color chosen to represent it are communicating these aspects. The logo consists in the outline of the word PINK in a slab serif typeface font, followed by the name of the main brand underneath. 

Other logos with Amaranth: 

The LG's logo sums up the slogan the brand stands for: Life's Good. The symbol mark is formed by two elements: the logo in grey and the pink-ish image next to it. The elements together create a face with the letter L and G representing the ideals of the brand above everything else. The color on the back represents friendliness, and also gives a strong impression of LG's commitment to deliver the best.

Italian football teams:

Roma football club uses the same shade of pink that, together with a shade of yellow, are the official colors of the city of Rome. 

Reggina Calcio

Associazione Sportiva Livorno Calcio